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Theorie
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22
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1
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1
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1
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54
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36
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34
Lehrbuch
34
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30
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29
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27
Economics letters
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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European economic review : EER
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15
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Information economics and policy : IEP
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
6
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1
Role of
advertising
in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed
-
1991
Persistent link: https://www.econbiz.de/10000840812
Saved in:
2
Normative validation of market share functions
Weverbergh, Marcel
;
Logman, Marc
-
1990
Persistent link: https://www.econbiz.de/10000806873
Saved in:
3
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
4
Role of
advertising
in oligopolistic markets : theory and evidence
Metwally, M. M.
-
1991
Persistent link: https://www.econbiz.de/10000140081
Saved in:
5
On the simple economics of
advertising
,
marketing
, and product design
Johnson, Justin P.
;
Myatt, David P.
- In:
The American economic review
96
(
2006
)
3
,
pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
Saved in:
6
Integrierte Kommunikation in mehrstufigen Märkten : theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche
Lasotta, Kristina
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414523
Saved in:
7
Moderne
Marketing
-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
8
Marketing
communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
9
Marketing
communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
10
Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2011
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009229464
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