We introduce and test a theory of how the choices consumers make are influenced by skill-based habits of use - i.e., goal-activated automated behaviors that develop through the repeated consumption or use of a particular product. Such habits can explain how consumers become locked in to an...

Substitution decisions have been examined from a variety of perspectives. The economics literature measures cross-price elasticity, operations research models optimal assortments, the psychology literature studies goals in conflict, and marketing research has examined substitution-in-use, brand...

The authors present a modeling technology that extends the standard random coefficients model (RCM) by allowing for (1) error variance heterogeneity, (2) a parsimonious, factor-analytic representation of coefficient heterogeneity, and (3) the estimation of one or more unobserved predictors. The...