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Product innovation and product innovation marketing: theory and microeconometric evidence

Kaiser, Ulrich - 2001

This paper derives a three stage Cournot?oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...

Persistent link: https://www.econbiz.de/10010297768

Product innovation and product innovation marketing : theory and microeconometric evidence

Kaiser, Ulrich - 2001

This paper derives a three stage Cournot-oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that...

Persistent link: https://www.econbiz.de/10011446211

A review on the state of methodological trends in international marketing literature

Rana, Sudhir; Sharma, Somesh Kumar - In: Journal for global business advancement : JGBA 9 (2016) 1, pp. 90-107

Persistent link: https://www.econbiz.de/10011589752

Micro talk systems

Brunswick, Gary J.; Gnauck, Brian; Amtmann, Raymond; … - In: Journal of business case studies 9 (2013) 4, pp. 311-319

Persistent link: https://www.econbiz.de/10009786498

A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model

Dannewald, Till; Hildebrandt, Lutz - 2008

In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...

Persistent link: https://www.econbiz.de/10010263755