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Theorie
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Applied economics
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ECONIS (ZBW)
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EconStor
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1
Three essays on vertical relations : one-stop shopping, below-cost pricing, and upfront payments
Schlippenbach, Vanessa von
-
2008
Persistent link: https://www.econbiz.de/10003763758
Saved in:
2
Management of product variety in retail operations
Kök, Abdullah Gürhan
-
2003
Persistent link: https://www.econbiz.de/10003569948
Saved in:
3
Verkaufsflächennutzung im Einzelhandel : Modelle und Verfahren für das Regal- und Sortimentsmanagement
Klock, Stephan
-
2010
Persistent link: https://www.econbiz.de/10009244597
Saved in:
4
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
5
Regalmanagement mit Hilfe evolutionärer Algorithmen : ein Ansatz zur Optimierung der Warenplatzierung unter Berücksichtigung preis- und sortimentspolitischer Interdependenzen
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001825858
Saved in:
6
Filialspezifisches Warengruppenmanagement : ein neues Konzept effizienter Sortimentssteuerung im Handel
Rühl, Andreas
;
Steinicke, Steffen
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001772928
Saved in:
7
Filialspezifisches Warengruppenmanagement - ein neues Konzept effizienter Sortimentssteuerung
Ruhl, Andreas
;
Steinicke, Steffen
- In:
POS-Marketing : integrierte Kommunikation für den …
,
(pp. 239-251)
.
2001
Persistent link: https://www.econbiz.de/10001588807
Saved in:
8
Nutzenpotenziale von Scanningdaten im Rahmen des Category Management : ein Fallbeispiel aus dem Bereich der Markenführung im filialisierten
Lebensmittel-Einzelhandel
Olbrich, Rainer
;
Grünblatt, Martin
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 167-202)
.
2001
Persistent link: https://www.econbiz.de/10001631075
Saved in:
9
Informationen über das Kaufverhalten als Grundlage zur Steuerung von Categories im
Lebensmittel-Einzelhandel
Feller, Marc
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 203-232)
.
2001
Persistent link: https://www.econbiz.de/10001631078
Saved in:
10
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
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