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Cumulative index
Sheth, Jagdish N. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008778503
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Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob; Craig, C. S.; Malhotra, Naresh K. - 2015
Persistent link: https://www.econbiz.de/10011444749
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541592
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Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K. - 2010
Persistent link: https://www.econbiz.de/10009516195
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
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Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K. - 2013
Persistent link: https://www.econbiz.de/10009781367
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research
Malhotra, Naresh K.; Kim, Sung S.; Patil, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003540674
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Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.; Jain, Arun K.; Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541605