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TV Advertising and Online Sales : The Role of Inter-Temporal Substitution

Lambrecht, Anja - 2020

Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and researchers to examine the effect of TV ads on online...

Persistent link: https://www.econbiz.de/10012842543

Wirkung interaktiver Markenauftritte im Internet

Kiss, Greg - 2005

Persistent link: https://www.econbiz.de/10002626912

Shapley meets uniform : an axiomatic framework for attribution in online advertising

Singal, Raghav; Besbes, Omar; Desir, Antoine; Goyal, Vineet - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7457-7479

Persistent link: https://www.econbiz.de/10013546087

Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands

Naseem, Nayyer; Verma, Swati; Yaprak, Attila - In: International marketing in the fast changing world, (pp. 255-288). 2015

Persistent link: https://www.econbiz.de/10011416219

Customer perceived values and consumer decisions : an explanatory model

Cheng, Philip Y. K. - In: Handbook of research on retailer-consumer relationship …, (pp. 1-12). 2014

Persistent link: https://www.econbiz.de/10010378760

A mathematical model for personalized advertisement in virtual reality environments

Kilic, Kemal; Saygi, Menekse G.; Sezer, Semih O. - In: Mathematical methods of operations research 85 (2017) 2, pp. 241-264

Persistent link: https://www.econbiz.de/10011714435

Using theory of interactive media effects (TIME) to analyze digital advertising

Sundar, S. Shyam; Kim, Jinyoung; Gambino, Andrew - In: Digital advertising : theory and research, (pp. 86-109). 2017

Persistent link: https://www.econbiz.de/10011646105

A Mathematical Model for Personalized Advertisement in Virtual Reality Environments

Kilic, Kemal; Saygi, Menekşe Gizem; Sezer, Semih Onur - 2020

We consider a personalized advertisement assignment problem faced by the manager of a virtual reality environment. In this online environment, users log in/out, and they spend time in different virtual locations while they are online. Every time a user visits a new virtual location, the site...

Persistent link: https://www.econbiz.de/10014032439

Shaping the body and technology : discursive implications for the strategic communication of technological brands

Buchanan-Oliver, Margo; Cruz, Angela; Schroeder, Jonathan E. - In: European journal of marketing : EJM 44 (2010) 5, pp. 635-652

Persistent link: https://www.econbiz.de/10003990985

Erlebnisorientiertes Internetmarketing : Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive

Diehl, Sandra - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001632765

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