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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Dynamic management in marketing
Alexander, Ralph S.; Berg, Thomas L. - 1965 - 1. print
Persistent link: https://www.econbiz.de/10000608419
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Managerial Discretion in Imperfect Markets
Ramamohan Rao, T. V. S. - 2023
This book deals with behavioral responses of management of firms that make several decisions with respect to production … attained by the firm, as a result of decisions of management, may be different from the maximum which can be achieved. A …
Persistent link: https://www.econbiz.de/10014286458
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Advertising management
Jugenheimer, Donald W. - 2015
pt. 1. Advertising management fundamentals -- pt. 2. Advertising financial matters -- pt. 3. Advertising business plans … -- pt. 4. Advertising planning -- pt. 5. Advertising budget management -- pt. 6. Advertising management : dealing with … people -- pt. 7. Advertising management decisions -- pt. 8. Advertising management environment -- pt. 9. Managing the future …
Persistent link: https://www.econbiz.de/10014500150
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Wirkt eine Preisregulierung nur auf den Preis?: Anmerkungen zu den Wirkungen einer Preisregulierung auf das Werbevolumen
Jaenichen, Sebastian; Steinrücken, Torsten - 2007
Persistent link: https://www.econbiz.de/10010299053
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Advertised meeting-the-competition clauses: Collusion instead of price discrimination
Budzinski, Oliver; Kretschmer, Jürgen-Peter - 2010
Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial model scenario with differently informed consumers that MCCs primarily serve as a device to facilitate collusion instead of allowing for price discrimination between these...
Persistent link: https://www.econbiz.de/10010321690
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Massenmedien, Werbung und Märkte. Eine wirtschaftstheoretische Analyse
Pethig, Rüdiger - 2001
Dieser Beitrag untersucht die für die Medienwirtschaft relevanten Märkte mit einfachen Marktmodellen. Im Zentrum stehen die Interdependenzen zwischen Konsumgüter-, Werbe- und Medienmärkten, wobei die wichtige Rolle der Werbemärkte als ökonomischer Motor der Medienwirtschaft besonders...
Persistent link: https://www.econbiz.de/10010322066
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Customer Directed Advertising and Product Quality
Esteban, Lola; Hernandez, Jose M.; Moraga-Gonzalez, … - 2001
This paper studies the relationship between three key elements of the marketing mix, namely, price, product, and promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general advertising technology for the study of three promotional...
Persistent link: https://www.econbiz.de/10010324895
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The market for fake observations
Brekke, Kjell Arne; Nilsen, Tore - 2011
We show how increased competition in a media market may have implications for the competition between firms that are advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising space in a media market and find that there is more...
Persistent link: https://www.econbiz.de/10010330239