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Eine kritische Analyse von Vernetzungsmaßen in sozialen Netzwerken

Landherr, Andrea; Friedl, Bettina; Heidemann, Julia - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 52 (2010) 6, pp. 367-382

Persistent link: https://www.econbiz.de/10008757543

Valuation of online social networks : an economic model and its application using the case of xing.com

Gneiser, Martin Sebastian; Heidemann, Julia; Klier, Mathias - In: Beiträge zum wertorientierten Kundenbeziehungsmanagement, (pp. 39-57). 2010

Persistent link: https://www.econbiz.de/10008938933

Wertorientiertes Customer Relationship Management vor dem Hintergrund vernetzter Kunden

Landherr, Andrea - 2013

Persistent link: https://www.econbiz.de/10010399134

Economics and value of IS

Han, Kunsoo; Kundisch, Dennis; Weinhardt, Christof; … - In: Business & information systems engineering : BISE ; the … 57 (2015) 5, pp. 295-297

Persistent link: https://www.econbiz.de/10011498290

Decomposing the variance of consumer ratings and the impact on price and demand

Zimmermann, Steffen; Herrmann, Philipp; Kundisch, Dennis; … - In: Information systems research : ISR 29 (2018) 4, pp. 984-1002

Persistent link: https://www.econbiz.de/10011975894

Decomposing the Variance of Consumer Ratings and the Impact on Price and Demand

Zimmermann, Steffen - 2020

Consumer ratings play a decisive role in purchases by online shoppers. Although the effect of the average and the number of consumer ratings on future product pricing and demand have been studied with some conclusive results, the effects of the variance of these ratings are less well understood....

Persistent link: https://www.econbiz.de/10012853386