Narrow search
Showing 1 - 10 of 1,048
Cover Image
Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Cover Image
Proposal of a method to identify recall ability and brand associations
Ueda, Masao - In: International journal of market research 63 (2021) 3, pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
Cover Image
Determining the order and direction of multiple brand extensions
Dawar, Niraj; Anderson, Paul F. - 1993 - Rev. version of working paper 92/36/MKT
Persistent link: https://www.econbiz.de/10000858889
Cover Image
"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
Cover Image
Determining the order and direction of multiple brand extensions
Dawar, Niraj; Anderson, Paul F. - 1992
Persistent link: https://www.econbiz.de/10000841091
Cover Image
Partially compatible brands and consumer welfare
Chou, Chien-fu; Shy, Oz - 1990
Persistent link: https://www.econbiz.de/10000800722
Cover Image
Brand proliferation and entry deterrence
Neven, Damien J.; Matutes, Carmen; Corstjens, Marcel - 1989
Persistent link: https://www.econbiz.de/10000759556
Cover Image
Push und pull in der Markenpolitik : ein Beitrag zur modellgestützten Marketingplanung am Beispiel des Reifenmarktes
Szelig, Michael - 1996
Persistent link: https://www.econbiz.de/10000553138
Cover Image
Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich (contributor) - 1997
Persistent link: https://www.econbiz.de/10000617778