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Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
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Consumer cognition across cultures
Schmitt, Bernd; Tavassoli, Nader T. - In: The SAGE handbook of international marketing, (pp. 73-90). 2009
Persistent link: https://www.econbiz.de/10003792065
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Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212