We address the emergence of innovations among online activists: why do some actors choose to connect to new issues, whilst others do not? To answer this question, we operationalise ‘field theory’ using social network analysis (SNA). SNA measures the properties of nodes, ties, and clusters...

Surviving the Customer -- Zero-Sum Games in Traditional Marketing -- The Prisoner’s Dilemma and the Emergence of Cooperation -- Consumer Revolt and the Rising Cost of Defection -- Sustaining Marketer-Consumer Cooperation through Coordination Games -- Crowdsourcing and Schelling’s Theory of...