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Buyer power and functional competition for innovation
Inderst, Roman; Jakubovic, Zlata; Jovanovic, Dragan - In: On the industrial organization of retailing: theory and …, (pp. 1-38). 2018
Persistent link: https://www.econbiz.de/10012179092
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Blue ocean versus competitive strategy : theory and evidence
Burke, Andrew (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10008664820
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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Does the Source of Innovation Influence Consumers’ Product Demand? An Experimental Study within an Innovation Contest Setting
Schmidt, Lisa - 2013
Idea and innovation contests are frequently used to gain need and solution information from customers. Recently, these … fact it is still unknown whether the mentioning of the contest as Source-of-Innovation may have consequences for the … product's marketability. This study aims to investigate the impact that the Source-of-Innovation can have on product demand in …
Persistent link: https://www.econbiz.de/10013083015
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Selling innovative products in the presence of externalities
Huang, Yufei; Gokpinar, Bilal; Tang, Christopher S.; … - In: Production and operations management : the flagship … 27 (2018) 7, pp. 1236-1250
Persistent link: https://www.econbiz.de/10011969980
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Purchasing involvement in discontinuous innovation : an emerging reserach agenda
Calvi, Richard; Johnsen, Thomas; Bello, Katia Picaud - In: Innovation and supply chain management : relationship, …, (pp. 165-185). 2018
Persistent link: https://www.econbiz.de/10011857181
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Markterfolg radikaler Innovationen : Determinanten des Akzeptanzverhaltens
Regier, Stefanie (contributor) - 2007
Die Relevanz von Vorwissen für den Innovationserfolg -- Zur Notwendigkeit der Identifikation von Determinanten erfolgreicher Innovationen -- Erkenntnisse der neueren Adoptionsforschung -- Zur Rolle kognitiver Schemata bei der Produktbeurteilung -- Ziel der Untersuchung und Gang der Arbeit --...
Persistent link: https://www.econbiz.de/10013516718
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Innovativität von Unternehmen - Operationalisierung und Wirkungsmechanismen aus einer konsumentenorientierten Perspektive
Kunz, Werner H. - 2007
Persistent link: https://www.econbiz.de/10003427441
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Absatzfinanzierung als Marketing-Instrument des Einzelhandels
Löschner, Peter - 1993
Persistent link: https://www.econbiz.de/10000861173
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Le comportement d'achat des ménages en milieu urbain : application au cas des villes des pays en développement
Fontenele Bessa, C. A. - 1986
Persistent link: https://www.econbiz.de/10000735653