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Marktpsychologie : Grundlagen und Anwendung
Raab, Gerhard; Unger, Fritz - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607545
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Marktpsychologie : Grundlagen und Anwendung
Raab, Gerhard; Unger, Fritz - 2005 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014011412
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Zuzahlung für Arzneimittel
Schnell, Gerald - 2002
Persistent link: https://www.econbiz.de/10001668555
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra; Terlutter, Ralf - In: International advertising and communication : current …, (pp. 279-300). 2006
Persistent link: https://www.econbiz.de/10003378133
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Priddat, Birger P. (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003494237
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Experimental studies on cross-cultural perceptions, group-based discrimination, and bargaining in the presence of externalities
Valmasoni, Lorenzo - 2015
Persistent link: https://www.econbiz.de/10011442840
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Betroffenheit als Auslöser des bewussten Konsums
Hoffmann, Stefan; Schlicht, Julia; Kurz, Claudia - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003872634
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2016
recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …
Persistent link: https://www.econbiz.de/10011508048
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Advertising Content and Viewer Attention : The Role of Ad Formats
Dukes, Anthony J. - 2020
advertising goals; and (iv) the skippable format is better suited for less ambitious advertising goals, such as brand awareness …
Persistent link: https://www.econbiz.de/10012824963
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Targeted information and limited attention
Hefti, Andreas; Liu, Shuo - 2019 - Revised version
otherwise standard targeting framework can explain several recent key issues from the advertising industry, such as consumer …
Persistent link: https://www.econbiz.de/10012154264