The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component … of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being … identical in every respect but brand. The model is based on hedonic regressions and grounded in economic theory. In constrast to …

what makes this valuation important. The purpose of this thesis is the critical comparison between two well-known brand … valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the … methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the …