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Theorie
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Inderst, Roman
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23
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20
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19
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19
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19
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18
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18
Hildebrandt, Lutz
18
Herweg, Fabian
17
Matsushima, Noriaki
17
Sutter, Matthias
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Vermeulen, Frederic
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Dellaert, Benedict G. C.
16
Hielscher, Stefan
16
Armstrong, Mark
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Brekke, Kjell Arne
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Fishman, Arthur
15
Gierl, Heribert
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Gössinger, Ralf
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Moraga-González, José Luis
15
Samuelson, Larry
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Shy, Oz
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Ahlert, Dieter
14
Boztuğ, Yasemin
14
Helm, Roland
14
Ikeda, Shinsuke
14
Meffert, Heribert
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Nevo, Aviv
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Palma, André de
14
Sommer, Martin
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Edward Elgar Publishing
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Uniwersytet Ekonomiczny w Katowicach
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Technische Universität Dresden
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SpringerLink / Bücher
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88
Management science : journal of the Institute for Operations Research and the Management Sciences
79
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76
Gabler Edition Wissenschaft
75
Journal of business ethics : JOBE
71
Europäische Hochschulschriften / 5
65
Journal of business research : JBR
64
European journal of operational research : EJOR
62
Economics letters
60
International journal of industrial organization
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of economic behavior & organization : JEBO
56
Journal of economic psychology : research in economic psychology and behavioral economics
55
CESifo working papers
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Journal of retailing and consumer services
51
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The American economic review
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Journal of economics
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Springer eBook Collection / Business and Economics
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Discussion paper / Tinbergen Institute
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Operations research
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Discussion paper
34
International journal of production economics
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Applied economics
31
International journal of production research
30
Journal of marketing research : JMR
30
The Rand journal of economics
29
European economic review : EER
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Faculty & research / Insead : working paper series
26
The journal of industrial economics
26
CESifo Working Paper
25
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
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ECONIS (ZBW)
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EconStor
152
USB Cologne (EcoSocSci)
14
OLC EcoSci
1
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1
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
2
The impact of influencers' multi-SNS use on followers' behavioral intentions : an integration of cue consistency theory and social identity theory
Hsieh, Jung-Kuei
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014342233
Saved in:
3
Corporate social responsibility disclosure on Twitter : signalling or greenwashing? : evidence from the UK
Amin, Marian H.
;
Ali, Heba Ahmed Abass
;
Mohamed, Ehab K. A.
- In:
International journal of finance & economics : IJFE
29
(
2024
)
2
,
pp. 1745-1761
Persistent link: https://www.econbiz.de/10014533322
Saved in:
4
Wykorzystanie nowych mediów w public relations
Gołuchowski, Jerzy
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10010236234
Saved in:
5
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
6
Signaling green! : firm ESG signals in an interconnected environment that promote brand valuation
Lee, Michael T.
;
Raschke, Robyn L.
;
Krishen, Anjala S.
- In:
Journal of business research : JBR
138
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013197774
Saved in:
7
A trust-based peer-to-peer digital brand equity (P2P-DBE) model
Ozbal, Okai
;
Duman, Teoman
;
Topaloglu, Omer
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 497-520
Persistent link: https://www.econbiz.de/10012483487
Saved in:
8
Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa
-
2012
Persistent link: https://www.econbiz.de/10009735599
Saved in:
9
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
Saved in:
10
User consumption behaviour prediction method in the context of social media marketing
Chen, Gang
;
Zhang, Yixi
- In:
International journal of networking and virtual …
29
(
2023
)
3/4
,
pp. 257-271
Persistent link: https://www.econbiz.de/10015066174
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