An identity-based approach to the sustainable corporate brand
Helen Joyce Stuart
| Year of publication: |
2011
|
|---|---|
| Authors: | Stuart, Helen Joyce |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 16.2011, 2, p. 139-149
|
| Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Markenarchitektur | Brand architecture | Nachhaltigkeit | Sustainability | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009159262