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Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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User consumption behaviour prediction method in the context of social media marketing
Chen, Gang; Zhang, Yixi - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 257-271
Persistent link: https://www.econbiz.de/10015066174
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Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa - 2012
Persistent link: https://www.econbiz.de/10009735599
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Cost of conciseness in sponsored search auctions
Abrams, Zoë; Ghosh, Arpita; Vee, Erik - In: Internet and network economics : third international …, (pp. 326-334). 2007
Persistent link: https://www.econbiz.de/10003648893
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Explaining participation behaviour in communities of regional leisure-blogs
Baumgartner, Andreas - 2010
Persistent link: https://www.econbiz.de/10008810013
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Buyers' decisions in online social networks environment
Orzan, Gheorghe; Delcea, Camelia; Ioanas, Elisabeta; … - In: Journal of Eastern Europe research in business & … 2015 (2015), pp. 1-13
Persistent link: https://www.econbiz.de/10011503084
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Customer resources and economic sustainability of online channels
Pavlov, Oleg V. - In: Handbook of corporate sustainability : frameworks, …, (pp. 161-183). 2011
Persistent link: https://www.econbiz.de/10008937338
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
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Incentive compatible advertising on a social network
Eliaz, Kfir; Spiegler, Ran - 2016
Persistent link: https://www.econbiz.de/10011494237