Hildenbrand, Andreas; Kühl, Rainer W.; Piper, Anne - 2015
headlines really undermine the credibility of a quality label by examining Stiftung Warentest and their quality label, also … called Test. In addition, we examine what can be done to restore or, more generally, increase the credibility of a quality … credibility of the Test label. We also find that the credibility of the Test label can be increased by providing reference values …