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~subject:"Theorie"
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Theorie
Consumer behaviour
62
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60
Advertising effects
58
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58
Belgium
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43
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39
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Pelsmacker, Patrick de
6
Geuens, Maggie
4
Van den Bergh, Joeri
3
Barbarossa, Camilla
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Bostyn, Frank
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De Houwer, Jan
1
De Pelsmacker, Patrick
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Belgian journal of operations research, statistics and computer science
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Elgar advanced introductions
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Qualitative market research : an international journal
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Why environmentally conscious consumers do not purchase green products : a cognitive mapping approach
Barbarossa, Camilla
;
Pastore, Alberto
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10011308605
Saved in:
2
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
3
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
4
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
5
Ethiek als een dimensie in het beslissingsproces van een onderneming : een literatuuroverzicht
Mielants, Caroline
;
Rozen, Irene
;
Pelsmacker, Patrick de
; …
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
54/55
(
2000/01
)
3
,
pp. 259-289
Persistent link: https://www.econbiz.de/10001530689
Saved in:
6
The power growth curve revisited : a comment on J. C. Tanner's car ownership growth model
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
28
(
1988
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001076750
Saved in:
7
Advanced introduction to advertising
Pelsmacker, Patrick de
-
2022
Persistent link: https://www.econbiz.de/10013483652
Saved in:
8
Marketing communications : a European perspective
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10004956662
Saved in:
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