Marketing communications : a European perspective
Patrick de Pelsmacker; Maggie Geuens; Joeri van den Bergh
| Year of publication: |
2010 ; 4th ed.
|
|---|---|
| Authors: | Pelsmacker, Patrick de ; Geuens, Maggie ; Van den Bergh, Joeri |
| Publisher: |
Harlow : FT/Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Europa | Europe | Marktkommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 660 S. Ill., graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Includes bibliographical references and indexes |
| ISBN: | 0-273-72138-0 ; 978-0-273-72138-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003888300