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Population and bandwagon effects on local team revenues in Major League Baseball
Brown, Daniel; Link, Charles R. - In: Journal of sports economics 9 (2008) 5, pp. 470-487
Persistent link: https://www.econbiz.de/10003771553
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Cause-related marketing in sports : the power of altruism
Joo, Soyoung; Koo, Jakeun; Fink, Janet S. - In: European Sport management quarterly : ESMQ 16 (2016) 3, pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
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A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
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Event-Management im Spitzen-Wettkampfsport : Entwicklungen, Ziele und Organisationsprinzipien
Schmid, Ulrich - 2006
Persistent link: https://www.econbiz.de/10003323131
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Public relations and communication in Sport
Hopwood, Maria - In: Sport public relations and communication, (pp. 13-32). 2010
Persistent link: https://www.econbiz.de/10003948959
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Sport marketing public relations
Hopwood, Maria - In: Sport public relations and communication, (pp. 55-68). 2010
Persistent link: https://www.econbiz.de/10003948985
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Fan welfare maximization as a club objective in a professional sports league
Madden, Paul - In: European economic review : EER 56 (2012) 3, pp. 560-578
Persistent link: https://www.econbiz.de/10009657477
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El deporte, sector de actividad económica : estructuración de uno de los sectores con mayor potencial
Sobrino, Javier - 2013
Persistent link: https://www.econbiz.de/10010259048