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Theorie
Consumer behaviour
68
Konsumentenverhalten
66
Theory
63
Advertising effects
60
Werbewirkung
60
Belgium
52
Advertising
45
Belgien
43
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43
Experiment
29
Brand management
24
Conjoint analysis
24
Markenführung
24
Conjoint-Analyse
23
Bayes-Statistik
20
Bayesian inference
20
Internet marketing
20
Online-Marketing
20
Brand image
17
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16
Logit-Modell
16
Markenimage
16
Experimental economics
15
Experimentelle Ökonomik
15
Marketing management
15
Marketingmanagement
15
Mathematical programming
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Mathematische Optimierung
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Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
D-optimality
11
Marketing
10
Psychology of advertising
10
USA
10
United States
10
Vehicle routing problem
10
Viral marketing
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Article
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32
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English
63
Dutch
1
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Goos, Peter
57
Vandebroek, Martina
15
Sörensen, Kenneth
11
Jones, Bradley
10
Kessels, Roselinde
10
Vandebroek, Martina L.
7
Yu, Jie
7
Pelsmacker, Patrick de
6
Schoen, Eric D.
5
Castro, Marco
4
Geuens, Maggie
4
Ruseckaite, Aiste
4
Vansteenwegen, Pieter
4
Fok, Dennis
3
Sartono, Bagus
3
Van den Bergh, Joeri
3
Arnouts, Heidi
2
Bräysy, Olli
2
Maya, Pablo
2
Nha Vo-Thanh
2
Salehipour, Amir
2
Vermeulen, Bart
2
Arráiz, Emely
1
Bostyn, Frank
1
Cuervo, Daniel Palhazi
1
De Houwer, Jan
1
De Pelsmacker, Patrick
1
Donev, Alexander N.
1
Fok, D.
1
Garroi, Jean-Jacques
1
Gilmour, Steven G.
1
Jans, Raf
1
Jegers, Marc
1
Kobilinsky, André
1
Langhans, Ivan
1
Macharia, Harrison
1
Mielants, Caroline
1
Núñez Ares, José
1
O'Brien, Timothy E.
1
Palhazi Cuervo, Daniel
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working papers / Faculty of Applied Economics, Universiteit Antwerpen
22
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
8
KBI
7
Computers & operations research : and their applications to problems of world concern ; an international journal
3
4OR : a quarterly journal of operations research
2
Discussion paper / Tinbergen Institute
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Belgian journal of operations research, statistics and computer science
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Elgar advanced introductions
1
European journal of operational research : EJOR
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Journal of choice modelling
1
K.U. Leuven KBI Working Paper
1
Tinbergen Institute Discussion paper
1
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ECONIS (ZBW)
63
USB Cologne (EcoSocSci)
1
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The usefulness of optimal design for generating blocked and split-plot response surface experiments
Goos, Peter
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003275915
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2
The optimal design of blocked and split-plot experiments
Goos, Peter
-
2001
Persistent link: https://www.econbiz.de/10001553332
Saved in:
3
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
4
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
5
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
6
Ethiek als een dimensie in het beslissingsproces van een onderneming : een literatuuroverzicht
Mielants, Caroline
;
Rozen, Irene
;
Pelsmacker, Patrick de
; …
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
54/55
(
2000/01
)
3
,
pp. 259-289
Persistent link: https://www.econbiz.de/10001530689
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7
The power growth curve revisited : a comment on J. C. Tanner's car ownership growth model
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
28
(
1988
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001076750
Saved in:
8
Advanced introduction to advertising
Pelsmacker, Patrick de
-
2022
Persistent link: https://www.econbiz.de/10013483652
Saved in:
9
A candidate-set-free algorithm for generating D-optimal split-plot designs
Jones, Bradley
(
contributor
);
Goos, Peter
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003337452
Saved in:
10
Update formulas for split-plot and block designs
Arnouts, Heidi
;
Goos, Peter
-
2008
Persistent link: https://www.econbiz.de/10003834791
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