Narrow search
Showing 1 - 10 of 18,579
Cover Image
The interrelationships between brand and channel choice
Neslin, Scott A.; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Cover Image
Impacts of category management and brand management from a retailer's perspective
Bandyopadhyay, Subir - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 125-137). 1996
Persistent link: https://www.econbiz.de/10001319632
Cover Image
Sustainable Fashion Supply Chain Management Under Oligopolistic Competition and Brand Differentiation
Nagurney, Anna - 2011
by brand and the firms compete until an equilibrium is achieved. Each fashion firm seeks to maximize its profits as well …
Persistent link: https://www.econbiz.de/10013132851
Cover Image
Brand positioning and consumer taste information
Nalca, Arcan; Boyacı, Tamer; Ray, Saibal - 2017
competition between the retailers store brand (SB) and a manufacturers national brand (NB). In our model, there is ex …
Persistent link: https://www.econbiz.de/10011775701
Cover Image
Channel competition and selection in a capacitated multi-channel distribution system
Liu, Kaijun; Zhang, Zigang - In: International journal of logistics systems and management 4 (2008) 5, pp. 596-616
Persistent link: https://www.econbiz.de/10003762157
Cover Image
Coordinating traditional and Internet supply chains
Cattani, Kyle D.; Gilland, Wendell G.; Swaminathan, … - In: Handbook of quantitative supply chain analysis : …, (pp. 643-677). 2004
Persistent link: https://www.econbiz.de/10002233812
Cover Image
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
Cover Image
Bestimmung von Optimal- und Gleichgewichtslösungen auf Grundlage empirischer Kaufakt- und Markenwahlmodelle
Mies, Christian G. - 2006
Persistent link: https://www.econbiz.de/10003401269
Cover Image
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.; Brannon, Daniel C. - In: The journal of product & brand management 31 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012798125