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Can Commonality Relieve Cannibalization in Product Line Design?

Kim, Kilsun - 2013

The predominant perception on commonality strategy in product line design is that it entails a trade-off decision for a firm between cost savings and product differentiation. Adopting the commonality strategy may lower a firm's manufacturing costs, but it blurs the distinction between products...

Persistent link: https://www.econbiz.de/10013075800