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11
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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1
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
2
An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
Saved in:
3
Generic
advertising
, brand
advertising
and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
4
Generic and brand
advertising
in markets with product differentiation
Isariyawongse, Kosin
;
Kudo, Yasushi
;
Tremblay, Victor J.
- In:
Journal of agricultural & food industrial organization
5
(
2007
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009509972
Saved in:
5
Generic
advertising
in markets with informative brand
advertising
Isariyawongse, Kosin
;
Kudo, Yasushi
;
Tremblay, Victor J.
- In:
Journal of agricultural & food industrial organization
7
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009511093
Saved in:
6
The value of the "triple pole" approach in bargaining for vertical cooperative
advertising
and the research challenges for the evolution of this topic in the cooperative
advertisin...
Spais, George S.
;
Papakonstantinidis, Leonidas A.
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 372-404
Persistent link: https://www.econbiz.de/10010393461
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7
Prominente in der
Werbung
: empirische Untersuchungen zur Messung, Rezeption und Wirkung auf Basis der Markenpersönlichkeit
Fanderl, Harald Sebastian
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002749852
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8
Vereinheitlichung der
Werbung
im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes
Went, Thomas
-
2000
Persistent link: https://www.econbiz.de/10001476675
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9
National brands versus private-labels : an empirical study of competition,
advertising
, and collusion
Parker, Philip M.
;
Kim, Namwoon
-
1995
Persistent link: https://www.econbiz.de/10000908298
Saved in:
10
Marketing communication - selected issues
Bajdak, Andrzej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011292524
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