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Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
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If it has lots of bells and whistles, it must be the best : how maximizers and satisficers evaluate feature-rich versus feature-poor products
Brannon, Daniel C.
;
Soltwisch, Brandon W.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011780895
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Product line extension in consumer software markets in the presence of free alternatives
Baird, Aaron
;
Miller, Chadwick J.
;
Raghunathan, T. S.
; …
- In:
Information systems research : ISR
27
(
2016
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10011508093
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