This research paper investigates the adoption of two mobile data services with utilitarian and hedonic value propositions in Sri Lanka. The proposed Technology adoption model has been built based on empirical academic research into consumer motives of cognition, hedonics, social influences and...

Understanding individual acceptance and use of Information and Communication Technology (ICT) is one of the most mature streams of information systems research. In Information Technology and Information System research, numerous theories are used to understand users' adoption of new...