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Theorie
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35
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35
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32
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30
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29
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27
Meffert, Heribert
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26
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Sheth, Jagdish N.
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21
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Herweg, Fabian
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Matsushima, Noriaki
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Sutter, Matthias
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Vermeulen, Frederic
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Shy, Oz
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Swoboda, Bernhard
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Armstrong, Mark
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Fishman, Arthur
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Moraga-González, José Luis
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Samuelson, Larry
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Tomczak, Torsten
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
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2
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2
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Europäische Hochschulschriften / 5
125
Gabler Edition Wissenschaft
104
NBER working paper series
95
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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SpringerLink / Bücher
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Discussion paper / Centre for Economic Policy Research
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
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65
Economics letters
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International journal of industrial organization
61
European journal of operational research : EJOR
59
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
51
Journal of retailing and consumer services
49
The American economic review
44
CESifo working papers
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36
International journal of production economics
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Springer eBook Collection / Business and Economics
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The Rand journal of economics
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Journal of economics
34
Operations research
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Discussion papers / CEPR
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Journal of business economics : JBE
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Discussion paper / Tinbergen Institute
31
Applied economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Faculty & research / Insead : working paper series
28
Journal of marketing research : JMR
28
International journal of production research
27
The journal of industrial economics
27
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ECONIS (ZBW)
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EconStor
148
USB Cologne (EcoSocSci)
14
OLC EcoSci
1
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1
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
Saved in:
3
Qualitäts- und Kommunikationspolitik angesichts von Produktrisiken
Hempelmann, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000865173
Saved in:
4
Marketing strategy : a customer-driven approach
Schnaars, Steven P.
-
1991
Persistent link: https://www.econbiz.de/10000817981
Saved in:
5
Culture Encounter und komplementäres Marketing
Brune, Guido
-
1991
Persistent link: https://www.econbiz.de/10000825228
Saved in:
6
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
7
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
8
Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000624060
Saved in:
9
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
10
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
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