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Theorie
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Huber, Frank
31
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25
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24
Bauer, Hans H.
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Inderst, Roman
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18
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18
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15
Fishman, Arthur
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Samuelson, Larry
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Shy, Oz
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14
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14
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14
Nevo, Aviv
14
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14
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14
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14
Thisse, Jacques-François
14
Zinman, Jonathan
14
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13
Decker, Reinhold
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63
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Economics letters
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57
European journal of operational research : EJOR
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
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50
Journal of retailing and consumer services
48
CESifo working papers
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The American economic review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economics
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Operations research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Applied economics
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International journal of production economics
29
The Rand journal of economics
29
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28
European economic review : EER
27
International journal of production research
26
The journal of industrial economics
26
CESifo Working Paper
25
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
14
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1
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
2
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
3
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
Saved in:
4
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
Saved in:
5
Internationale Marken- und Produktpositionierung im High-End-Luxussegment : eine empirische Analyse der High Net Worth Individuals am Beispiel der Marke Maybach (Daimler AG)
Basler, Corinna
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008860488
Saved in:
6
Ein systemdynamisches Modell zur Erklärung der Entstehung von Premiummarken am Beispiel des Automobilsektors : ein systemdynamisches Modell mit kausalanalytischer Validierung
Bommer, Thomas
-
2010
Persistent link: https://www.econbiz.de/10008825044
Saved in:
7
Product line rivalry and market segmentation - with an application to automobile optional engine pricing
Verboven, Frank
- In:
The journal of industrial economics
47
(
1999
)
4
,
pp. 399-425
Persistent link: https://www.econbiz.de/10001429087
Saved in:
8
Luxusmarkenstrategie
Meffert, Heribert
;
Lasslop, Ingo
-
2003
Persistent link: https://www.econbiz.de/10013330180
Saved in:
9
Luxury brand licensing : competition and reference group effects
Arifoğlu, Kenan
;
Tang, Christopher S.
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3227-3245
Persistent link: https://www.econbiz.de/10014430725
Saved in:
10
Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
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