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Dynamic governance matching in solution development
Colm, Laura; Ordanini, Andrea; Bornemann, Torsten - In: Journal of marketing 84 (2020) 1, pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
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Corporate Hospitality bei Sportevents : Konzeption eines Wirkungsmodells
Walzel, Stefan - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244451
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Development of B2B marketing theory
Hadjikhani, Amjad; LaPlaca, Peter J. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
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Competition or cooperation? : promoting supplier performance with incentives under varying conditions of dependence
Terpend, Regis; Krause, Daniel R. - In: The journal of supply chain management : a global … 51 (2015) 4, pp. 29-53
Persistent link: https://www.econbiz.de/10011389146
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Integration von Kunden und Lieferanten : Analyse langfristiger Geschäftsbeziehungen auf Businessmärkten
Schwaner, Jost - 1996
Persistent link: https://www.econbiz.de/10000610590
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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999
Persistent link: https://www.econbiz.de/10000667810
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Technischer Vertrieb : Grundlagen des Business-to-Business Marketing
Kleinaltenkamp, Michael (ed.) - 2000 - 2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
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Systembindungseffekte bei der Beschaffung von Informationstechnologien : der Markt für PPS-Systeme
Reinkemeier, Christoph - 1998
Persistent link: https://www.econbiz.de/10000672605