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Sales technology and price leadership
Datta, Debabrata; Roy, Jaideep - In: The Manchester School 76 (2008) 2, pp. 180-195
Persistent link: https://www.econbiz.de/10003654235
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Technology for sale
Beladi, Hamid; Jones, Ronald Winthrop; Marjit, Sugata - 1996
Persistent link: https://www.econbiz.de/10000943509
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Advertising versus sales in demand creation
Hochman, Gal; Hochman, Oded; Hochman, Eithan; Heiman, Amir - In: The B.E. journal of economic analysis & policy 11 (2011) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009576819
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The investment management of promotion expenditures
White, John B.; Miles, Morgan P.; Levernier, William Bernard - In: Research in finance 17 (1999), pp. 191-199
Persistent link: https://www.econbiz.de/10001485104
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A generalized model of advertised sales
Shelegia, Sandro; Wilson, Christopher - In: American economic journal 13 (2021) 1, pp. 195-223
Persistent link: https://www.econbiz.de/10012436176
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A generalized model of advertised sales
Shelegia, Sandro; Wilson, Christopher - 2019
Persistent link: https://www.econbiz.de/10012206497
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Advertising, Sales and Promotion Management
Chunawalla, S.A. - 2007
COVER -- CONTENTS -- BASIC CONCEPTS OF PROMOTION AND COMMUNICATION -- FUNDAMENTALS OF ADVERTISING -- ADVERTISING RESEARCH -- MARKETING AND ADVERTISING PLANNING -- ADVERTISING AGENCY -- MARKET ANALYSIS: SEGMENTATION AND TARGETING -- CREATIVITY, CREATIVE STRATEGY AND COPYWRITING -- ART DIRECTION...
Persistent link: https://www.econbiz.de/10012681981
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The economics of education subsidies and the effect of fee increases : a case study
Chutikul Khoman, Sirilaksana - 1987
Persistent link: https://www.econbiz.de/10000773002
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Technology licensing : corporate strategies for maximizing value
Parr, Russell L.; Sullivan, Patrick H. - 1996
Persistent link: https://www.econbiz.de/10000592205