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Theorie
Consumer behaviour
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Thompson, Craig J.
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Arnould, Eric
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LUBC research paper
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Marketing theory
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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ECONIS (ZBW)
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Postmodern consumer goals made easy!!!!
Thompson, Craig J.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 120-139)
.
2005
Persistent link: https://www.econbiz.de/10003932977
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2
Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Thompson, Craig J.
;
Arnould, Eric
;
Giesler, Markus
- In:
Marketing theory
13
(
2013
)
2
,
pp. 149-174
Persistent link: https://www.econbiz.de/10009762733
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3
A theoretical model of consumer behaviour in the financial services industry
Beckett, Antony
;
Hewer, Paul
;
Howcroft, Barry
-
1998
Persistent link: https://www.econbiz.de/10001355624
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