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Marketing management
Marshall, Greg W.; Johnston, Mark W. - 2010 - Internat. ed.
Persistent link: https://www.econbiz.de/10003777491
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Marketing : real people, real choices
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. - 2008 - 5. ed. International ed.
Persistent link: https://www.econbiz.de/10003375181
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Marketing : real people, real choices
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. - 2009 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747671
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A resource-advantage theory typology of strategic segmentation
Thoeni, Andrew T.; Marshall, Greg W.; Campbell, Stacy M. - In: European journal of marketing : EJM 50 (2016) 12, pp. 2192-2215
Persistent link: https://www.econbiz.de/10011629356