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Theorie
Consumer behaviour
83,550
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80,433
Marketing management
16,366
Marketingmanagement
16,348
Theory
13,460
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11,421
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5,702
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5,638
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4,821
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4,789
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4,593
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4,527
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4,517
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4,494
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3,996
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Huber, Frank
47
Homburg, Christian
44
Anderson, Simon P.
43
Herrmann, Andreas
42
Hruschka, Harald
42
Bauer, Hans H.
36
Bruhn, Manfred
35
Kuß, Alfred
35
Albers, Sönke
30
Kind, Hans Jarle
29
Hildebrandt, Lutz
28
Decker, Reinhold
26
Franses, Philip Hans
26
Moraga-González, José Luis
25
Sheth, Jagdish N.
25
Meffert, Heribert
24
Peitz, Martin
24
Kotler, Philip
23
Gierl, Heribert
22
Helm, Roland
21
Mullainathan, Sendhil
21
Pepels, Werner
21
Kerschbamer, Rudolf
20
Postlewaite, Andrew
20
Blundell, Richard W.
19
Diller, Hermann
19
Sethi, Suresh
19
Skiera, Bernd
19
Backhaus, Klaus
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Nilssen, Tore
18
Unger, Fritz
18
Wiedmann, Klaus-Peter
18
Benkenstein, Martin
17
Esch, Franz-Rudolf
17
Kleinaltenkamp, Michael
17
Krafft, Manfred
17
Malhotra, Naresh K.
17
Shy, Oz
17
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National Bureau of Economic Research
108
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18
Springer Fachmedien Wiesbaden
16
INSEAD
11
Fördergesellschaft Marketing an der Universität Augsburg
9
Edward Elgar Publishing
6
European Society for Opinion and Marketing Research
6
European University Institute / Department of Economics
6
Verlag Franz Vahlen
6
Deutschland / Bundeswehr / Universität Hamburg
5
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Erasmus Research Institute of Management
4
Institut für Markt- und Distributionsforschung <Köln>
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Center for Economic Research <Tilburg>
3
Chartered Institute of Marketing
3
Econometrisch Instituut <Rotterdam>
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Uni-Taschenbücher GmbH
3
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
3
Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Freie Universität Berlin / Institut für Marketing
2
Fördergesellschaft Produktmarketing
2
Gesellschaft für Innovatives Marketing
2
Görres-Gesellschaft zur Pflege der Wissenschaft
2
Helmut-Schmidt-Universität
2
IGI Global
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
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Europäische Hochschulschriften / 5
143
Gabler Edition Wissenschaft
122
NBER working paper series
107
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Working paper / National Bureau of Economic Research, Inc.
96
NBER Working Paper
92
SpringerLink / Bücher
89
International journal of industrial organization
88
Discussion paper / Centre for Economic Policy Research
80
Economics letters
79
European journal of operational research : EJOR
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
Journal of business research : JBR
71
CESifo working papers
59
Journal of economic psychology : research in economic psychology and behavioral economics
58
Journal of economic behavior & organization : JEBO
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Lehrbuch
52
Springer eBook Collection / Business and Economics
52
Journal of retailing and consumer services
49
The American economic review
49
Journal of business economics : JBE
47
Journal of marketing research : JMR
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
43
Discussion papers / CEPR
42
The Rand journal of economics
41
Discussion paper / Tinbergen Institute
40
Journal of economics
40
Working paper
40
Operations research
39
International journal of production economics
38
Jahrbuch der Absatz- und Verbrauchsforschung
38
Discussion paper
37
The journal of industrial economics
37
American journal of agricultural economics
36
Applied economics
35
Marketing : ZFP ; journal of research and management
35
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Information economics and policy : IEP
31
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ECONIS (ZBW)
13,441
EconStor
32
USB Cologne (EcoSocSci)
20
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1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel
(
contributor
);
Decker, Reinhold
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000911973
Saved in:
2
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
3
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
4
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
5
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
6
Kommunikations-Assessment - das Instrument ganzheitlicher Wirkungsforschung
Köller, Christoph
- In:
Effizienz statt Verantwortung? : Anforderungen, …
,
(pp. 67-78)
.
1994
Persistent link: https://www.econbiz.de/10001317780
Saved in:
7
A marketing strategy for a new functional fish
Pereira, Luis Nobre
;
Mendes, Júlio
;
Mendes, Joana Pimentel
- In:
Aquaculture economics & management : official journal …
21
(
2017
)
3
,
pp. 334-354
Persistent link: https://www.econbiz.de/10011771039
Saved in:
8
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
9
Advertising
and communication : proceedings 4th International Conference on Research in
Advertising
(ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
10
Standard-Lexikon für Markt- und Konsumforschung
Koschnick, Wolfgang J.
-
1995
Persistent link: https://www.econbiz.de/10000912158
Saved in:
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