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International journal of industrial organization
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SpringerLink / Bücher
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Economics letters
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NBER working paper series
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Applied economics
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ECONIS (ZBW)
2,213
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1
Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-Twentieth-Century transition
Sherman, Zoe
-
2020
Persistent link: https://www.econbiz.de/10013180606
Saved in:
2
Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja
-
1994
Persistent link: https://www.econbiz.de/10000885351
Saved in:
3
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
4
Subjektive Schätzung der Marketing-Mix-Wirkung : theoretische Basis und Implementierung einer anwenderorientierten Software zur modellgestützten Marketing-Planung
Depluet, Eric
-
1991
Persistent link: https://www.econbiz.de/10000868715
Saved in:
5
Advertising in customer markets
Sibly, Hugh
-
1993
Persistent link: https://www.econbiz.de/10000869124
Saved in:
6
Strategic advertising and pricing with sequential buyer search
Stahl, Dale O.
-
1991
Persistent link: https://www.econbiz.de/10000827758
Saved in:
7
Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M.
-
1991
Persistent link: https://www.econbiz.de/10000828686
Saved in:
8
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000829431
Saved in:
9
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000834354
Saved in:
10
Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed
-
1991
Persistent link: https://www.econbiz.de/10000840812
Saved in:
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