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Theory
Marketing
31,515
Werbung
13,910
Advertising
10,032
Absatz
4,953
Consumer behaviour
4,702
Konsumentenverhalten
4,581
Marketingmanagement
4,149
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3,985
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3,931
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3,911
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2,604
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2,529
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2,389
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2,094
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1,509
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1,447
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1,209
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1,105
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1,069
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1,042
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1,000
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997
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886
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874
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845
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826
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823
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782
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766
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755
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29
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16
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10
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Bruhn, Manfred
49
Meffert, Heribert
48
Pepels, Werner
32
Kotler, Philip
30
Unger, Fritz
22
Franses, Philip Hans
20
Kind, Hans Jarle
20
Kuß, Alfred
17
Bauer, Hans H.
16
Anderson, Simon P.
15
Homburg, Christian
15
Ahlert, Dieter
14
Esch, Franz-Rudolf
14
Kleinaltenkamp, Michael
14
Schlosser, Rainer
14
Backhaus, Klaus
13
Diller, Hermann
13
Donnelly, James H.
13
Fritz, Wolfgang
13
Peter, Jerome Paul
13
Sethi, Suresh
13
Berndt, Ralph
11
Engelhardt, Werner Hans
11
Nilssen, Tore
11
Overgaard, Per Baltzer
11
Wilson, Christopher
11
Winkelmann, Peter
11
Zaccour, Georges
11
Albers, Sönke
10
Kaiser, Harry M.
10
Keller, Kevin Lane
10
Kirchgeorg, Manfred
10
Peitz, Martin
10
Zerres, Michael P.
10
Armstrong, Gary
9
Fuchs, Wolfgang
9
Hruschka, Harald
9
Jullien, Bruno
9
Leeflang, Peter
9
Link, Jörg
9
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National Bureau of Economic Research
16
American Marketing Association
13
Fördergesellschaft Marketing an der Universität Augsburg
6
Erasmus Research Institute of Management
5
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Econometrisch Instituut <Rotterdam>
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Federal Trade Commission
3
Springer-Verlag GmbH
3
USA / Department of Agriculture
3
Uni-Taschenbücher GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
American Management Association
2
Chartered Institute of Marketing
2
Deutschland / Bundeswehr / Universität Hamburg
2
Edward Elgar Publishing
2
European Communication Council
2
European Marketing Academy
2
Fachhochschule Jena / Fachbereich Betriebswirtschaft
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Augsburg / Lehr- und Forschungsteam Marketing
2
Universität Duisburg <1980-2002>
2
Virginia Polytechnic Institute and State University / Department of Economics
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Arbeitskreis Sportökonomie
1
Ashridge
1
Association of National Advertisers
1
Banco de Portugal / Departamento de Estatística e Estudos Económicos
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bochumer Ökonomen-Tag <1, 1997, Bochum>
1
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Gabler Edition Wissenschaft
54
SpringerLink / Bücher
51
Europäische Hochschulschriften / 5
45
International journal of industrial organization
36
Lehrbuch
34
European journal of operational research : EJOR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Springer eBook Collection / Business and Economics
30
International journal of forecasting
23
Neue betriebswirtschaftliche Forschung : Nbf
20
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
20
Economics letters
19
American journal of agricultural economics
16
CESifo working papers
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
NBER Working Paper
16
NBER working paper series
16
Journal of business economics : JBE
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Working paper / National Bureau of Economic Research, Inc.
15
Discussion paper / Centre for Economic Policy Research
14
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of business research : JBR
13
Journal of economics & management strategy : JEMS
13
DUV / Wirtschaftswissenschaft
12
Information economics and policy : IEP
12
Kohlhammer-Edition Marketing
12
Operations research
12
The journal of industrial economics
12
Berichte aus der Betriebswirtschaft
11
Handelsforschung
11
Marketing : ZFP ; journal of research and management
11
Meffert-Marketing-Edition
11
Springer-Lehrbuch
11
Working paper series
11
CESifo Working Paper Series
10
Die Betriebswirtschaft : DBW
10
Discussion paper / Center for Economic Research, Tilburg University
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
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ECONIS (ZBW)
3,875
Other ZBW resources
5
BASE
1
RePEc
1
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1
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
2
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
3
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
4
Mathematical models in
marketing
Murdick, Robert G.
-
1971
Persistent link: https://www.econbiz.de/10000572010
Saved in:
5
Empirical foundations of
marketing
: research findings in the behavioral and management sciences
Alexis, Marcus
(
contributor
); …
-
1969
Persistent link: https://www.econbiz.de/10000575945
Saved in:
6
Concepts for modern
marketing
Day, Ralph L.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000577865
Saved in:
7
Marketing
in a competitive economy
Rodger, Leslie W.
-
1965
Persistent link: https://www.econbiz.de/10000608374
Saved in:
8
We stood together : first-hand accounts of dramatic events in Canada's labour past
Montero, Gloria
-
1979
Persistent link: https://www.econbiz.de/10000346230
Saved in:
9
Promises of the good life : social consequences of private
marketing
decisions
Sethi, S. Prakash
-
1979
Persistent link: https://www.econbiz.de/10000317881
Saved in:
10
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe A.
;
Weverbergh, M.
;
Verswyfel, G.
-
1985
Persistent link: https://www.econbiz.de/10003637990
Saved in:
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