profitability-related effects. We contribute to this research field by succeeding in linking a four-component model - consisting of … affective, calculative, locked-in, and normative commitment - to customer profitability and, thereby, demonstrating differential … declines over time, calculative commitment becomes the dominant driver of profitability in long-term relationships. Finally, we …

competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is …

and get a minimum of service, but the expenses connected with the deals reduces the profitability they earn … the customer's profitability.It is also appropriate to improve this activity by first applying a model of customer … profitability analysis. One of the basic principles of customer return analysis, which the provider must implement, is to disclose …