Narrow search
Showing 1 - 10 of 19
Cover Image
Prozessverfolgende Conjoint Analyse : neue Möglichkeiten der Analyse des Informations- und Entscheidungsverhaltens von Konsumenten
Grunert, Klaus G. - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 501-516). 2004
Persistent link: https://www.econbiz.de/10002516500
Cover Image
Attributes, attribute values and their characteristics : a unifying approach and an example involving a complex household investment
Grunert, Klaus G. - In: Journal of economic psychology : research in economic … 10 (1989) 2, pp. 229-251
Persistent link: https://www.econbiz.de/10001079415
Cover Image
Psychological aspects of strategic management
Grunert, Klaus G. - In: Essays on economic psychology, (pp. 109-131). 1994
Persistent link: https://www.econbiz.de/10001287425
Cover Image
Cognition and economic psychology
Grunert, Klaus G. - In: Essays on economic psychology, (pp. 91-108). 1994
Persistent link: https://www.econbiz.de/10001287426
Cover Image
Subjektive Produktbedeutungen : auf dem Wege zu einem integrativen Ansatz in der Konsumforschung
Grunert, Klaus G. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 215-226). 1994
Persistent link: https://www.econbiz.de/10001288170
Cover Image
Understanding economic behaviour
Grunert, Klaus G. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000786075
Cover Image
Means-end chains : a means to which end?
Grunert, Klaus G. - In: Marketing : journal of research and management 6 (2010) 1, pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
Cover Image
Explaining choice option attractiveness by beliefs elicited by the laddering method
Grunert, Klaus G.; Bech-Larsen, Tino - In: Journal of economic psychology : research in economic … 26 (2005) 2, pp. 223-241
Persistent link: https://www.econbiz.de/10002627325