. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand … and brand loyalty. Marketing models are developed to measure both constructs. This paper tests brand choice through the …Brand choice is the biased, mindful and behavioural tendency which direct consumer's predisposition toward a brand …

. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand … and brand loyalty. Marketing models are developed to measure both constructs. This paper tests brand choice through the …Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand …