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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja - 1994
Persistent link: https://www.econbiz.de/10000885351
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Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert; Persson, Per-Göran - 1993
Persistent link: https://www.econbiz.de/10000855566
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Advertising in customer markets
Sibly, Hugh - 1993
Persistent link: https://www.econbiz.de/10000869124
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Strategic advertising and pricing with sequential buyer search
Stahl, Dale O. - 1991
Persistent link: https://www.econbiz.de/10000827758
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Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M. - 1991
Persistent link: https://www.econbiz.de/10000828686
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Upstream pricing and advertising signal downstream demand
Albæk, Svend; Overgaard, Per Baltzer - 1992
Persistent link: https://www.econbiz.de/10000829431
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Upstream pricing and advertising signal downstream demand
Albæk, Svend; Overgaard, Per Baltzer - 1992
Persistent link: https://www.econbiz.de/10000834354
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Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed - 1991
Persistent link: https://www.econbiz.de/10000840812
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Price competition and advertising in oligopoly
Bester, Helmut; Petrakēs, Emmanuēl - 1992
Persistent link: https://www.econbiz.de/10000842124