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Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
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Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike - 1972
Persistent link: https://www.econbiz.de/10000666677
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Advertising and competition : theory, measurement, fact
Ferguson, James M. - 1974
Persistent link: https://www.econbiz.de/10000024488
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Advertising and the public interest
Howard, John A.; Hulbert, James - 1973
Persistent link: https://www.econbiz.de/10002975492
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Bivariate feed-back intervention time series modelling with application in advertising problem
Bhattacharyya, M. N. - 1982
Persistent link: https://www.econbiz.de/10001910447
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Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10000569399
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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja - 1994
Persistent link: https://www.econbiz.de/10000885351