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Data Mining als Instrument der Responseoptimierung im Direktmarketing : Methoden zur Bewältigung niedriger Responsequoten
Steinlein, Uwe - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001916076
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The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors
Puranam, Dinesh; Narayan, Vishal; Kadiyali, Vrinda - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 726-746
Persistent link: https://www.econbiz.de/10011760371
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An approach for data labelling and concept drift detection based on entropy model in Rough sets for clustering categorical data
Reddy, H. Vebjateswara; Rahu, S. Viswanadha; Kumark, … - In: Journal of information & knowledge management : JIKM 13 (2014) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10010402292
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Application of data mining techniques for proper design of knowledge repository
Anis, M. Z.; Mukherjee, Arijit; Roy, B. K. - In: Journal of information & knowledge management : JIKM 6 (2007) 3, pp. 201-209
Persistent link: https://www.econbiz.de/10003628926
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Improved customer choice predictions using ensemble methods
Wezel, Michiel van (contributor); Potharst, Rob (contributor) - 2005
Persistent link: https://www.econbiz.de/10002762210
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KDD und Data Mining als Hilfsmittel zur Entscheidungsunterstützung
Säuberlich, Frank - 2000
Persistent link: https://www.econbiz.de/10001476631
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Product bundling for "Efficient" vs "Non-Efficient" customers : market basket analysis employing genetic algorithm
Pradhan, Saurabh; Priya, Pankaj; Patel, Gokulananda - In: The international review of retail, distribution and … 32 (2022) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10013274301
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver - 2020
Persistent link: https://www.econbiz.de/10012392551
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Needmining : automated analytical support for customer need elicitation
Kühl, Niklas - 2017
Persistent link: https://www.econbiz.de/10011875546