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Theory
Messung
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1,579
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Bruhn, Manfred
38
Diewert, Walter E.
32
Homburg, Christian
30
Meffert, Heribert
30
Diebold, Francis X.
29
Duclos, Jean-Yves
28
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24
Kleinaltenkamp, Michael
24
Kotler, Philip
24
Wang, Ruodu
24
Rosazza Gianin, Emanuela
23
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21
Ravallion, Martin
21
Shapiro, Matthew D.
20
Alkire, Sabina
19
Kuß, Alfred
19
Silber, Jacques
19
Albers, Sönke
18
Mester, Loretta J.
18
Bauer, Hans H.
17
Cowell, Frank A.
17
Pepels, Werner
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Verme, Paolo
17
Dhaene, Jan
16
Seth, Suman
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Zheng, Buhong
16
Aaberge, Rolf
15
Wilcox, David W.
15
Xu, Yongsheng
15
Anderson, Gordon
14
Backhaus, Klaus
14
Creedy, John
14
Färe, Rolf
14
Heckman, James J.
14
Unger, Fritz
14
Yalonetzky, Gastón
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Ahlert, Dieter
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Benkenstein, Martin
13
Berndt, Ralph
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Csóka, Péter
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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World Bank
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Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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Verlag Dr. Kovač
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Weltbank
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NetLibrary, Inc
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Trinity College Dublin / Department of Economics
2
USA / Bureau of the Census
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University of Waterloo / Department of Economics
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Universität Duisburg <1980-2002>
2
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2
Universität Mannheim
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Insurance / Mathematics & economics
100
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97
NBER working paper series
90
NBER Working Paper
86
Gabler Edition Wissenschaft
81
Working paper / National Bureau of Economic Research, Inc.
81
SpringerLink / Bücher
77
European journal of operational research : EJOR
76
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Economics letters
37
Lehrbuch
37
Springer eBook Collection / Business and Economics
33
Finance and stochastics
30
Journal of productivity analysis
30
Discussion paper series / IZA
29
Risks : open access journal
28
The journal of portfolio management : JPM
27
IZA Discussion Paper
26
Journal of banking & finance
26
Neue betriebswirtschaftliche Forschung : Nbf
26
Working paper series
26
Discussion paper / Tinbergen Institute
24
Journal of business economics : JBE
24
Social choice and welfare
24
Working paper
24
International journal of production research
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Discussion paper / Centre for Economic Policy Research
22
Finance research letters
22
The review of income and wealth : journal of the International Association for Research in Income and Wealth
21
Discussion paper / University of British Columbia, Department of Economics
20
Mathematics and financial economics
20
Mathematics of operations research
20
Schriften zu Marketing und Management
20
The American economic review
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Applied economics
19
Applied economics letters
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CESifo working papers
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International journal of production economics
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Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
8,800
Other ZBW resources
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RePEc
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1
POS-marketing-trends - measuring marketing efficacy
Petersen, Chris
- In:
POS-Marketing : integrierte Kommunikation für den …
,
(pp. 313-334)
.
2001
Persistent link: https://www.econbiz.de/10003388623
Saved in:
2
Price optimization : how to win a strategic whole
Yang, Amoy X.
- In:
Journal of marketing analytics : JMA
3
(
2015
)
4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10011436496
Saved in:
3
Dialogmarketing : theoretische Fundierung, Leistungsmerkmale und Gestaltungsansätze
Schleuning, Christian
-
1994
Persistent link: https://www.econbiz.de/10000885002
Saved in:
4
Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10000682829
Saved in:
5
Kompetenzkommunikation im Anlagengeschäft : konzeptionelle Analyse und empirische Ergebnisse
Möhringer, Simon
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000672635
Saved in:
6
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
Bischopinck, Yvonne von
;
Ceyp, Michael
-
2009
-
2., überarb., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003623007
Saved in:
7
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
Saved in:
8
Adding value through direct marketing - management dimensions of different marketing channels
Jervell, Anne Moxnes
- In:
Farm management : proceedings of NJF Seminar no. 345, 2 …
,
(pp. 225-237)
.
2003
Persistent link: https://www.econbiz.de/10002123259
Saved in:
9
Kommunikationsqualität in persönlichen Kundenbeziehungen : Konzeptualisierung und empirische Prüfung
Frommeyer, Astrid
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003007555
Saved in:
10
Strategisches interaktives
Direktmarketing
in der Gebrauchsgüterindustrie : Einfluss des Database Marketing und der Neuen elektronischen Medien
Oschmann, Marc
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002896442
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