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Theory
Theorie
84
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66
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66
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32
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31
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22
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21
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consumer psychology
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DeSarbo, Wayne S.
47
DeSarbo, Wayne
24
Wedel, Michel
19
Bijmolt, Tammo H. A.
12
Fong, Duncan K. H.
9
De Soete, Geert
6
Jedidi, Kamel
6
Carroll, J.
5
Harker, Patrick T.
4
Kappe, Eelco
4
Ramaswamy, Venkatram
4
Chatterjee, Rabikar
3
Choi, S Chan
3
Grewal, Rajdeep
3
Kim, Sunghoon
3
Park, Joonwook
3
Scott, Crystal J.
3
Stadler Blank, Ashley
3
Blanchard, Simon J.
2
Choi, Seung-chan
2
Green, Paul E.
2
Havlena, William J.
2
Heerde, Harald J. van
2
Hwang, Heungsun
2
Kamakura, Wagner A.
2
Lehmann, Donald R.
2
Smidts, Ale
2
Ahearne, Michael
1
Ahn, Sowon
1
Anderson, Eugene
1
Ansari, Asim
1
Bechara, Antoine
1
Bijmolt, Tammo H.A.
1
Böckenholt, Ulf
1
Chen, Zhe
1
Cohen, Steven
1
Dagher, Alain
1
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1
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1
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1
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Discussion paper / Center for Economic Research, Tilburg University
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
4
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
3
International Series in Quantitative Marketing
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
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2
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2
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2
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2
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2
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1
Handbook of pricing research in marketing
1
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1
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1
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1
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1
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1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
1
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
2
Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
Saved in:
3
A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods
Bijmolt, Tammo H. A.
;
Wedel, Michel
;
Mellens, Martin C.
-
1993
Persistent link: https://www.econbiz.de/10000883529
Saved in:
4
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
5
Mixed tree and spatial representation of dissimilarity judgments
Wedel, Michel
;
Bijmolt, Tammo H. A.
-
1998
Persistent link: https://www.econbiz.de/10000995263
Saved in:
6
Transaction costs and standardisation in professional services to small business
Nooteboom, Bart
- In:
Small business economics : an entrepreneurship journal
4
(
1992
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10001136849
Saved in:
7
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
8
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
9
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Saved in:
10
Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.
;
Jager, Wander
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 826-835
Persistent link: https://www.econbiz.de/10003499753
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