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Market segmentation
Frank, Ronald E.
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Massy, William F.
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Wind, Yoram
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1972
Persistent link: https://www.econbiz.de/10000050370
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Stochastic models of buying behavior
Massy, William F.
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Montgomery, David B.
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Morrison, Donald G.
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1970
Persistent link: https://www.econbiz.de/10000050486
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Marketing : contributions from the behavioral sciences
Zaltman, Gerald
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1965
Persistent link: https://www.econbiz.de/10011513244
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Price policy and procedure
Harper, Donald Victor
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1966
Persistent link: https://www.econbiz.de/10000574743
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