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55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido; Gerstner, Reinhard - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah (contributor); Piersma, Nanda (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
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Wertorientierte Produktgestaltung für ältere Zielgruppen am Beispiel des Mobiltelefons
Kaßner, Christine - 2007
Persistent link: https://www.econbiz.de/10003438482
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Informationsverhalten der Generation 50plus im Rahmen der Reiseentscheidung
Siebels, Astrid - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003915226
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Customer relationship management in the aging society : how companies could apply retention strategies to attract 50plus consumers
Jeschke, Kurt - In: Aging society and its implications for services …, (pp. 41-56). 2011
Persistent link: https://www.econbiz.de/10008990584