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Theory
Konsumentenverhalten
79,140
Consumer behaviour
78,707
Theorie
9,723
Beziehungsmarketing
8,950
Relationship marketing
8,938
Markenführung
7,418
Brand management
7,415
Markenimage
6,555
Brand image
6,529
Online-Handel
6,004
Online retailing
5,986
Social Web
5,558
Social web
5,554
Kundenzufriedenheit
5,506
Customer satisfaction
5,503
Electronic Commerce
5,328
E-commerce
5,160
Online-Marketing
5,034
Internet marketing
5,000
USA
4,945
United States
4,747
Digitale Plattform
4,576
Digital platform
4,568
Deutschland
4,437
Dienstleistungsqualität
4,429
Service quality
4,426
Brand
4,235
Markenartikel
4,232
Einzelhandel
4,152
Germany
4,116
Retail trade
4,074
Werbewirkung
3,630
Advertising effects
3,588
Verbraucherverhalten
3,563
Experiment
3,381
Emotion
3,156
Website
3,054
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2,995
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2,956
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Free
2,750
Undetermined
1,876
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4,421
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7
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795
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32
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Anderson, Simon P.
28
Hruschka, Harald
25
Huber, Frank
25
Peitz, Martin
25
Bauer, Hans H.
23
Mullainathan, Sendhil
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Postlewaite, Andrew
19
Blundell, Richard W.
18
Corsten, Hans
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Dellaert, Benedict G. C.
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Armstrong, Mark
15
Gierl, Heribert
15
Gössinger, Ralf
15
Herrmann, Andreas
15
Samuelson, Larry
15
Shy, Oz
15
Sutter, Matthias
15
Vermeulen, Frederic
15
Helm, Roland
14
Herweg, Fabian
14
Moraga-González, José Luis
14
Nevo, Aviv
14
Palma, André de
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Decker, Reinhold
13
Fishman, Arthur
13
Gröppel-Klein, Andrea
13
Karle, Heiko
13
Piccolo, Salvatore
13
Swoboda, Bernhard
13
Chiappori, Pierre-André
12
Courty, Pascal
12
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National Bureau of Economic Research
95
INSEAD
9
Springer Fachmedien Wiesbaden
9
European University Institute / Department of Economics
6
American Marketing Association
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Universität Kaiserslautern / Lehrstuhl für Produktionswirtschaft
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Verlag Dr. Kovač
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Universität Stuttgart
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
Verlag Franz Vahlen
2
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NBER working paper series
94
Working paper / National Bureau of Economic Research, Inc.
88
NBER Working Paper
83
Management science : journal of the Institute for Operations Research and the Management Sciences
80
Discussion paper / Centre for Economic Policy Research
75
International journal of industrial organization
66
Gabler Edition Wissenschaft
63
Economics letters
62
European journal of operational research : EJOR
60
Europäische Hochschulschriften / 5
58
Journal of business research : JBR
57
Journal of economic psychology : research in economic psychology and behavioral economics
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
CESifo working papers
53
Journal of economic behavior & organization : JEBO
53
SpringerLink / Bücher
49
Journal of retailing and consumer services
48
The American economic review
42
Discussion papers / CEPR
40
The Rand journal of economics
34
Discussion paper / Tinbergen Institute
33
International journal of production economics
33
Journal of economics
33
Operations research
33
Working paper
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Discussion paper
31
International journal of production research
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
The journal of industrial economics
29
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
26
Manufacturing & service operations management : M & SOM
26
European economic review : EER
25
Faculty & research / Insead : working paper series
24
Information economics and policy : IEP
24
Information systems research : ISR
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
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1
Wissensmanagement als Gestaltungsbasis für Informationsportale
Kreuder, Anne Catharina Sofia
-
2003
Persistent link: https://www.econbiz.de/10001769429
Saved in:
2
Out of dedication or constraint? : a dual model of post-adoption phenomena and its emperical test in the context of online services
Kim, Sung S.
;
Son, Jai-yeol
- In:
Management information systems : mis quarterly
33
(
2009
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10003808190
Saved in:
3
Strategic search diversion, product affiliation and platform competition
Hagiu, Andrei
;
Jullien, Bruno
-
2013
Persistent link: https://www.econbiz.de/10009745617
Saved in:
4
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
Saved in:
5
Adopting new technologies in the classroom
Gomis-Porqueras, Pedro
;
Rodrigues Neto, José Alvaro
-
2010
Persistent link: https://www.econbiz.de/10008657946
Saved in:
6
Electronic platforms in a consumer search model
Song, Hui
- In:
Journal of institutional and theoretical economics : JITE
170
(
2014
)
4
,
pp. 704-730
Persistent link: https://www.econbiz.de/10010475443
Saved in:
7
Application of data mining techniques for proper design of knowledge repository
Anis, M. Z.
;
Mukherjee, Arijit
;
Roy, B. K.
- In:
Journal of information & knowledge management : JIKM
6
(
2007
)
3
,
pp. 201-209
Persistent link: https://www.econbiz.de/10003628926
Saved in:
8
The transformation mechanism of fitness clubs : pricing of joint fitness courses by online platforms and well-known coaches
Zhang, Hui
;
Sun, Qi
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460776
Saved in:
9
The transformation mechanism of fitness clubs : pricing of joint fitness courses by online platforms and well-known coaches
Zhang, Hui
;
Sun, Qi
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460777
Saved in:
10
More is better, or not? : an empirical analysis of buyer preferences for variety on the e-market
Sokullu, Senay
- In:
Journal of economic behavior & organization : JEBO
209
(
2023
),
pp. 450-470
Persistent link: https://www.econbiz.de/10014423514
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