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Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor; Kawsar Ahmad - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
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Dynamic relationship marketing
Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: Journal of marketing 80 (2016) 5, pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
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Does relationship marketing have a dark side? : a theoretical perspective
Deepika; Singh, Shashank Vikram Pratap; Paul, Mohinder - In: International journal of business innovation and … 30 (2023) 3, pp. 389-406
Persistent link: https://www.econbiz.de/10014293983
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Asymmetric information flows in customer markets
Sibly, Hugh - 1989
Persistent link: https://www.econbiz.de/10000835156
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Testing for pricing asymmetries in customer markets
Lye, Jenny N.; Sibly, Hugh - 1992
Persistent link: https://www.econbiz.de/10000837917
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A model of price leadership based on consumer loyalty
Deneckere, Raymond J.; Kovenock, Daniel J.; Lee, Robert E. - 1988
Persistent link: https://www.econbiz.de/10000770940
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Competition for customers
Dierker, Egbert - 1989 - Rev
Persistent link: https://www.econbiz.de/10000777750
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000545874
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Kundenzufriedenheit messen und steigern
Töpfer, Armin (ed.); Bauer, Ewald (contributor) - 1996
Persistent link: https://www.econbiz.de/10000554387
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Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K. - 1996
Persistent link: https://www.econbiz.de/10000560787