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Essentials of marketing : a ma...
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Perreault, William D.
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Cannon, Joseph P.
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McCarthy, Edmund Jerome
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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2
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
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2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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4
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
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5
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
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6
Readings in basic marketing
McCarthy, E. Jerome
(
contributor
)
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1978
-
Rev. ed.
Persistent link: https://www.econbiz.de/10003551484
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7
Resale price maintenance after leegin : behavioral, evolutionary, and institutional insights for advancing the free rider thesis
Gundlach, Gregory T.
;
Manning, Kenneth C.
;
Cannon, Joseph P.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10011770881
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