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Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde

Seifert, Andreas - 2002

Persistent link: https://www.econbiz.de/10001689644

Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde

Seifert, Andreas - 2002

Das Relationship Marketing erfreut sich sowohl in der Marketing-Praxis als auch in der Marketing-Wissenschaft einer bereits hohen und weiter steigenden Popularität. Innerhalb des Marketing-Management ist dabei immer häufiger von der Ablösung des klassischen Transaktionsmarketing die Rede. Die...

Persistent link: https://www.econbiz.de/10011942920

Issues in the economics of e-commerce

Melnik, Mikhail I. - 2003

Persistent link: https://www.econbiz.de/10003385424

Product fit uncertainty in online markets : nature, effects, and antecedents

Hong, Yili; Pavlou, Paul A. - In: Information systems research : ISR 25 (2014) 2, pp. 328-344

Persistent link: https://www.econbiz.de/10010393279

Capturing evolving visit behavior in clickstream data

Moe, Wendy W.; Fader, Peter - 2001

Persistent link: https://www.econbiz.de/10001642999

The economics of the Internet and e-commerce

Baye, Michael R. (contributor) - 2002 - 1. ed

Persistent link: https://www.econbiz.de/10001714846

Will online shopping compete more with traditional retailing or catalog shopping?

Ward, Michael R. - In: Netnomics 3 (2001) 2, pp. 103-117

Persistent link: https://www.econbiz.de/10001604326

Price disclosure rules and consumer price comparison

Stühmeier, Torben - In: The B.E. journal of economic analysis & policy 15 (2015) 2, pp. 815-835

Persistent link: https://www.econbiz.de/10011428028

Price disclosure rules and consumer price comparison

Stühmeier, Torben - 2014

then more easily compare the firms' offers. We showthat for a given level of price comparison, mandatory price reporting … of price comparison in equilibrium. This effect may dominate so that the regulation lead to higher expected market prices. …

Persistent link: https://www.econbiz.de/10010425461

Price disclosure rules and consumer price comparison : conference paper

Stühmeier, Torben - 2014

. Consumers should then more easily compare the firms' offers. We show that for a given level of price comparison, a mandatory … lower equilibrium levels of price comparison. This effect may dominate and the regulation may lead to higher expected market …

Persistent link: https://www.econbiz.de/10010487276

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